Marketing Cloud ADMINISTRATOR STUDY GUIDE

 Describe governance and compliance in relation to digital marketing. 

• Advertising and Marketing on the Internet: Rules of the Road (240 mins) 

 Recognize security best practices for data, permissions, and PII.

• Cloud Data Management Web Book (60  mins) 

Describe Marketing Cloud product inventory and product offerings. 

• Basics of Marketing Cloud (45 mins)

 Given a scenario, describe the contact model.

• Marketing Cloud Contact Management (50 mins)

 Given a scenario, evaluate data quality. 

• Contact Deletion in Marketing Cloud (40 mins) 

 Explain preference and profile center concepts. 

• Deactivate (Delete) Users (35 mins) 

 Given a scenario, implement the configuration of business units, users/permissions, and security/passwords.  

• Marketing Cloud Setup (115 mins) 
• Marketing Cloud Trust Site (15 mins)
• Marketing Cloud Security (40 mins)

 Given a scenario, determine how to configure integrations.    

• Marketing Cloud Connect (70 mins)

 Describe the features in Setup Home. 

• Marketing Cloud Setup (45 mins)

Describe Marketing Cloud extension products. 

• Google Analytics 360 Integration (75 mins)

Given a scenario, describe the configuration of Mobile Studio.

• GroupConnect (5 mins)
• MobileConnect (65 mins)
• MobilePush (75 mins)

Given a scenario, describe the configuration of Email Studio. 

• Email Studio Basics (40 mins)

Given a scenario, describe the configuration of Social Studio and Advertising Studio. 

• Social Studio Basics (70 mins)

Explain the concepts and typical use cases of Journey Builder. 

• Journey Builder Basics (20 mins)
• Manage Campaigns with Journey Builder (160 mins)

 Given a scenario, describe solutions for data extraction and report generation. 

• Data Extract Activity (35 mins)
• Marketing Cloud Data Extraction and Reporting (5 mins)
• Reporting Presentation (45 mins)

 Given a scenario, monitor a Marketing Cloud account and provide system availability.   

• Distributed Marketing Administration (70 mins)

 Given a scenario, evaluate benefits of additional Marketing Cloud products.  

• Marketing Cloud Products Overview (30 mins)