Describe governance and compliance in relation to digital marketing.
Recognize security best practices for data, permissions, and PII.
Describe Marketing Cloud product inventory and product offerings.
Given a scenario, describe the contact model.
Given a scenario, evaluate data quality.
Explain preference and profile center concepts.
Given a scenario, implement the configuration of business units, users/permissions, and security/passwords.
Given a scenario, determine how to configure integrations.
Describe the features in Setup Home.
Describe Marketing Cloud extension products.
Given a scenario, describe the configuration of Mobile Studio.
Given a scenario, describe the configuration of Email Studio.
Given a scenario, describe the configuration of Social Studio and Advertising Studio.
Explain the concepts and typical use cases of Journey Builder.
Given a scenario, describe solutions for data extraction and report generation.
Given a scenario, monitor a Marketing Cloud account and provide system availability.
Given a scenario, evaluate benefits of additional Marketing Cloud products.
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