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FND Group

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Marketing Cloud ADMINISTRATOR STUDY GUIDE

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DIGITAL MARKETING PROFICIENCY 13% (5 hours&45 mins)

 Describe governance and compliance in relation to digital marketing. 

  • Advertising and Marketing on the Internet: Rules of the Road (240 mins) 

 Recognize security best practices for data, permissions, and PII.

  • Cloud Data Management Web Book (60  mins) 

Describe Marketing Cloud product inventory and product offerings. 

  • Basics of Marketing Cloud (45 mins)

SUBSCRIBER DATA MANAGEMENT 18% (2 hour&5 mins)

 Given a scenario, describe the contact model.

  • Marketing Cloud Contact Management (50 mins)

 Given a scenario, evaluate data quality. 

  • Contact Deletion in Marketing Cloud (40 mins) 

 Explain preference and profile center concepts. 

  • Deactivate (Delete) Users (35 mins) 

SETUP 38% (6 hours&0 mins)

 Given a scenario, implement the configuration of business units, users/permissions, and security/passwords.  

  • Marketing Cloud Setup (115 mins) 
  • Marketing Cloud Trust Site (15 mins)
  • Marketing Cloud Security (40 mins)

 Given a scenario, determine how to configure integrations.    

  • Marketing Cloud Connect (70 mins)

 Describe the features in Setup Home. 

  • Marketing Cloud Setup (45 mins)

Describe Marketing Cloud extension products. 

  • Google Analytics 360 Integration (75 mins)

CHANNEL MANAGEMENT 16% (7 hours&15 mins)

Given a scenario, describe the configuration of Mobile Studio.

  • GroupConnect (5 mins)
  • MobileConnect (65 mins)
  • MobilePush (75 mins)

Given a scenario, describe the configuration of Email Studio. 

  • Email Studio Basics (40 mins)

Given a scenario, describe the configuration of Social Studio and Advertising Studio. 

  • Social Studio Basics (70 mins)

Explain the concepts and typical use cases of Journey Builder. 

  • Journey Builder Basics (20 mins)
  • Manage Campaigns with Journey Builder (160 mins)

MAINTENANCE 15% (3 hours&5 mins )

 Given a scenario, describe solutions for data extraction and report generation. 

  • Data Extract Activity (35 mins)
  • Marketing Cloud Data Extraction and Reporting (5 mins)
  • Reporting Presentation (45 mins)

 Given a scenario, monitor a Marketing Cloud account and provide system availability.   

  • Distributed Marketing Administration (70 mins)

 Given a scenario, evaluate benefits of additional Marketing Cloud products.  

  • Marketing Cloud Products Overview (30 mins)

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