Marketing Cloud ADMINISTRATOR STUDY GUIDE
DIGITAL MARKETING PROFICIENCY 13% (5 hours&45 mins)
Describe governance and compliance in relation to digital marketing.
Recognize security best practices for data, permissions, and PII.
- Cloud Data Management Web Book (60 mins)
Describe Marketing Cloud product inventory and product offerings.
- Basics of Marketing Cloud (45 mins)
SUBSCRIBER DATA MANAGEMENT 18% (2 hour&5 mins)
Given a scenario, describe the contact model.
- Marketing Cloud Contact Management (50 mins)
Given a scenario, evaluate data quality.
- Contact Deletion in Marketing Cloud (40 mins)
Explain preference and profile center concepts.
- Deactivate (Delete) Users (35 mins)
SETUP 38% (6 hours&0 mins)
Given a scenario, implement the configuration of business units, users/permissions, and security/passwords.
- Marketing Cloud Setup (115 mins)
- Marketing Cloud Trust Site (15 mins)
- Marketing Cloud Security (40 mins)
Given a scenario, determine how to configure integrations.
- Marketing Cloud Connect (70 mins)
Describe the features in Setup Home.
- Marketing Cloud Setup (45 mins)
Describe Marketing Cloud extension products.
- Google Analytics 360 Integration (75 mins)
CHANNEL MANAGEMENT 16% (7 hours&15 mins)
Given a scenario, describe the configuration of Mobile Studio.
- GroupConnect (5 mins)
- MobileConnect (65 mins)
- MobilePush (75 mins)
Given a scenario, describe the configuration of Email Studio.
- Email Studio Basics (40 mins)
Given a scenario, describe the configuration of Social Studio and Advertising Studio.
- Social Studio Basics (70 mins)
Explain the concepts and typical use cases of Journey Builder.
- Journey Builder Basics (20 mins)
- Manage Campaigns with Journey Builder (160 mins)
MAINTENANCE 15% (3 hours&5 mins )
Given a scenario, describe solutions for data extraction and report generation.
- Data Extract Activity (35 mins)
- Marketing Cloud Data Extraction and Reporting (5 mins)
- Reporting Presentation (45 mins)
Given a scenario, monitor a Marketing Cloud account and provide system availability.
- Distributed Marketing Administration (70 mins)
Given a scenario, evaluate benefits of additional Marketing Cloud products.
- Marketing Cloud Products Overview (30 mins)