Marketing Specialist STUDY GUIDE

Given a customer scenario, evaluate elements and techniques of email marketing to design an effective email campaign.

• Craft Effective Marketing Emails

Given a customer scenario, recognize situations where legal compliance may be an issue during an email campaign.

• Legal Compliance Guidelines

Given a customer scenario, differentiate elements of an email that can impact message deliverability.

• Improve Email Deliverability

Given a customer scenario, demonstrate appropriate and effective subscriber acquisition methodologies.

• Acquire New Subscribers

Given a customer scenario, apply best practices of communicating with a population.

• Engage Your Subscribers

Given a customer scenario, recommend email design best practices to implement.

• Maximize your Email Design

Given the desired output functionality, recommend methods for creating responsive emails.

• Email Design Toolkit

Given the desired output requirements, recommend strategies to A/B test email elements.

• A/B Testing

Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.

• Content Detective
• Subscriber Preview & Test Send

Given an email message design, determine the correct use of Approvals.

• Approvals Overview

Given a scenario, create and customize an email message to meet a customer’s need.

• Create an Email

Given a scenario, send and deploy an email campaign to meet the customer requirement.

• Build a Simple Automated Email

Given a scenario, know how to manage content needed to deploy a customer’s email campaign.

• Personalization Strings
• Content Builder Considerations

Describe various send capabilities in the Email application.

• Send an Email (tools & definitions)

Given a customer scenario, recommend the appropriate marketing automation solution.

• Automation Studio Overview

Given a scenario to manage customer data, configure the appropriate marketing automation tools.

• Automation Studio Activities

Given the desired output requirements, setup Subscriber Lists and Data Extensions in the Marketing Cloud.

• Subscriber Lists
• Data Extensions and Data Relationships

Given a customer’s business requirements, determine how to import data into Marketing Cloud as per best practices.

• Subscriber Import
• Import to a Data Extension

Given a customer’s business requirements, configure segmentation tools to accurately model subscribers and data.

• Build a Group based on Data Filters

Given a customer scenario, recommend the marketing unsubscribe subscription management solution that meets the requirement based on customer frequency, permission, and preferences

• Subscription Center

Given a customer scenario, explain the different metrics available for email campaigns and what each one means.

• Tracking in Email Studio (Overview)

Given an email campaign, describe the steps involved to analyze the performance results.

• View Tracking Results for an Email Send

Given a need to run reports, configure and run Marketing Cloud adhoc and automated reports.

• Reports (Overview)