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Marketing CLOUD EMAIL SpecIaIst STUDY GUIDE

EMAIL MARKETING BEST PRACTICES 15%

Given a customer scenario, evaluate elements and techniques of email marketing to design an effective email campaign.

  • Craft Effective Marketing Emails

Given a customer scenario, recognize situations where legal compliance may be an issue during an email campaign.

  • Legal Compliance Guidelines

Given a customer scenario, differentiate elements of an email that can impact message deliverability.

  • Improve Email Deliverability

Given a customer scenario, demonstrate appropriate and effective subscriber acquisition methodologies.

  • Acquire New Subscribers

Given a customer scenario, apply best practices of communicating with a population.

  • Engage Your Subscribers

EMAIL MESSAGE DESIGN 13%

Given a customer scenario, recommend email design best practices to implement.

  • Maximize your Email Design

Given the desired output functionality, recommend methods for creating responsive emails.

  • Email Design Toolkit

Given the desired output requirements, recommend strategies to A/B test email elements.

  • A/B Testing

Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.

  • Content Detective
  • Subscriber Preview & Test Send

Given an email message design, determine the correct use of Approvals.

  • Approvals Overview

CONTENT CREATION AND DELIVERY 18%

Given a scenario, create and customize an email message to meet a customer’s need.

  • Create an Email

Given a scenario, send and deploy an email campaign to meet the customer requirement.

  • Build a Simple Automated Email

Given a scenario, know how to manage content needed to deploy a customer’s email campaign.

  • Personalization Strings
  • Content Builder Considerations

Describe various send capabilities in the Email application.

  • Send an Email (tools & definitions)

MARKETING AUTOMATION 9%

Given a customer scenario, recommend the appropriate marketing automation solution.

  • Automation Studio Overview

Given a scenario to manage customer data, configure the appropriate marketing automation tools.

  • Automation Studio Activities

SUBSCRIBER AND DATA MANAGEMENT 28%

Given the desired output requirements, setup Subscriber Lists and Data Extensions in the Marketing Cloud.

  • Subscriber Lists
  • Data Extensions and Data Relationships

Given a customer’s business requirements, determine how to import data into Marketing Cloud as per best practices.

  • Subscriber Import
  • Import to a Data Extension

Given a customer’s business requirements, configure segmentation tools to accurately model subscribers and data.

  • Build a Group based on Data Filters

Given a customer scenario, recommend the marketing unsubscribe subscription management solution that meets the requirement based on customer frequency, permission, and preferences

  • Subscription Center

TRACKING AND REPORTING 7%

Given a customer scenario, explain the different metrics available for email campaigns and what each one means.

  • Tracking in Email Studio (Overview)

Given an email campaign, describe the steps involved to analyze the performance results.

  • View Tracking Results for an Email Send

Given a need to run reports, configure and run Marketing Cloud adhoc and automated reports.

  • Reports (Overview)

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