Describe how Pardot tracks visitor and prospect data.
Describe what a visitor is and the limitations to visitor data.
Identify the types of visitor data that are collected.
Describe the methods for a visitor to become a prospect.
Describe the capabilities of and use cases for the Pardot overview tab.
Describe how to update the email sending and vanity domains associated with the account.
Distinguish between the capabilities and limitations of the different Pardot Connectors.
Describe the capabilities of and use cases for Page Actions.
Explain how to create, edit, and map Prospect Custom Fields
Identify the two ways to set up and maintain users.
Describe how the recycle bin manages Pardot assets.
Identify the main components of a Landing Page.
Given a scenario, determine when to use a Landing Page with and without a form.
Distinguish between the metrics collected in Pardot Landing Page reporting.
Describe how completion actions trigger when a prospect submits a Landing Page.
Explain the capabilities and limitations of an Automation Rule.
Identify the main components of creating an Automation Rule.
Explain the capabilities and limitations of a Dynamic List.
Identify the main components of creating a Dynamic List.
Explain the capabilities and limitations of a Completion Action.
Explain the capabilities and limitations of a Segmentation Rule.
Identify the main components of creating a Segmentation Rule.
Given a scenario, determine which automation tool should be used.
Distinguish between an Email and an Email template.
Identify the main components of an Email template.
Describe the relationships between a recipient list and a suppression list.
Distinguish between the metrics collected in Pardot email reporting.
Identify the main components of an Engagement Program.
Describe the process of updating Engagement Program assets.
Explain the capabilities and limitations of the types of lists used within Engagement Programs.