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Pardot Specialist STUDY GUIDE

VISITORS AND PROSPECTS 8%

Describe how Pardot tracks visitor and prospect data.

  • Pardot Cookies and Activity Tracking

Describe what a visitor is and the limitations to visitor data.

  • Pardot Visitors

Identify the types of visitor data that are collected.

  • Visitor Report

Describe the methods for a visitor to become a prospect.

  • Converting a Visitor to a Prospect

ADMINISTRATION 11%

Describe the capabilities of and use cases for the Pardot overview tab.

  • Pardot Dashboard (formerly overview)

Describe how to update the email sending and vanity domains associated with the account.

  • Add a Tracker Domain

Distinguish between the capabilities and limitations of the different Pardot Connectors.

  • Extending Pardot with Connected Apps

Describe the capabilities of and use cases for Page Actions.

  • Considerations for Using Page Actions

Explain how to create, edit, and map Prospect Custom Fields

  • Mapping Custom Fields

Identify the two ways to set up and maintain users.

  • Adding Users
  • Importing Users

Describe how the recycle bin manages Pardot assets.

  • Deleting and Undeleting Prospects

PARDOT FORMS, FORM HANDLERS AND LANDING PAGES 20%

Identify the main components of a Landing Page.

  • Engaging Visitors with a Landing Page

Given a scenario, determine when to use a Landing Page with and without a form.

  • Landing Page Scenarios

Distinguish between the metrics collected in Pardot Landing Page reporting.

  • Landing Page Reports

Describe how completion actions trigger when a prospect submits a Landing Page.

  • Completion Actions

LEAD MANAGEMENT 24%

Explain the capabilities and limitations of an Automation Rule.

  • Automation Rule Criteria
  • Automation Rule Examples

Identify the main components of creating an Automation Rule.

  • Creating an Automation Rule

Explain the capabilities and limitations of a Dynamic List.

  • Static vs. Dynamic Lists
  • Considerations for Dynamic Lists

Identify the main components of creating a Dynamic List.

  • Creating a Dynamic List

Explain the capabilities and limitations of a Completion Action.

  • Completion Action Criteria

Explain the capabilities and limitations of a Segmentation Rule.

  • Segmentation Rule Criteria

Identify the main components of creating a Segmentation Rule.

  • Creating a Segmentation Rule

Given a scenario, determine which automation tool should be used.

  • Choosing the Right Automation Tool

EMAIL MARKETING 20%

Distinguish between an Email and an Email template.

  • Email Templates

Identify the main components of an Email template.

  • Best Practices for Email Templates

Describe the relationships between a recipient list and a suppression list.

  • Suppressing Prospects

Distinguish between the metrics collected in Pardot email reporting.

  • List Email Reports

ENGAGEMENT STUDIO 17%

Identify the main components of an Engagement Program.

  • Engagement Program Step Types

Describe the process of updating Engagement Program assets.

  • Engagement Program Versions

Explain the capabilities and limitations of the types of lists used within Engagement Programs.

  • Engagement Program Considerations

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