Pardot Specialist STUDY GUIDE

Describe how Pardot tracks visitor and prospect data.

• Pardot Cookies and Activity Tracking

Describe what a visitor is and the limitations to visitor data.

• Pardot Visitors

Identify the types of visitor data that are collected.

• Visitor Report

Describe the methods for a visitor to become a prospect.

• Converting a Visitor to a Prospect

Describe the capabilities of and use cases for the Pardot overview tab.

• Pardot Dashboard (formerly overview)

Describe how to update the email sending and vanity domains associated with the account.

• Add a Tracker Domain

Distinguish between the capabilities and limitations of the different Pardot Connectors.

• Extending Pardot with Connected Apps

Describe the capabilities of and use cases for Page Actions.

• Considerations for Using Page Actions

Explain how to create, edit, and map Prospect Custom Fields

• Mapping Custom Fields

Identify the two ways to set up and maintain users.

• Adding Users
• Importing Users

Describe how the recycle bin manages Pardot assets.

• Deleting and Undeleting Prospects

Identify the main components of a Landing Page.

• Engaging Visitors with a Landing Page

Given a scenario, determine when to use a Landing Page with and without a form.

• Landing Page Scenarios

Distinguish between the metrics collected in Pardot Landing Page reporting.

• Landing Page Reports

Describe how completion actions trigger when a prospect submits a Landing Page.

• Completion Actions

Explain the capabilities and limitations of an Automation Rule.

• Automation Rule Criteria
• Automation Rule Examples

Identify the main components of creating an Automation Rule.

• Creating an Automation Rule

Explain the capabilities and limitations of a Dynamic List.

• Static vs. Dynamic Lists
• Considerations for Dynamic Lists

Identify the main components of creating a Dynamic List.

• Creating a Dynamic List

Explain the capabilities and limitations of a Completion Action.

• Completion Action Criteria

Explain the capabilities and limitations of a Segmentation Rule.

• Segmentation Rule Criteria

Identify the main components of creating a Segmentation Rule.

• Creating a Segmentation Rule

Given a scenario, determine which automation tool should be used.

• Choosing the Right Automation Tool

Distinguish between an Email and an Email template.

• Email Templates

Identify the main components of an Email template.

• Best Practices for Email Templates

Describe the relationships between a recipient list and a suppression list.

• Suppressing Prospects

Distinguish between the metrics collected in Pardot email reporting.

• List Email Reports

Identify the main components of an Engagement Program.

• Engagement Program Step Types

Describe the process of updating Engagement Program assets.

• Engagement Program Versions

Explain the capabilities and limitations of the types of lists used within Engagement Programs.

• Engagement Program Considerations